Digital Discovery Workshop 4: Measuring and Managing Social Media for Public Participation

  • March 29, 2023
  • 2:00 PM - 3:30 PM (EDT)
  • Online

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Are you curious about the number and variety of digital tools appearing on the market for public participation? The popular Digital Discovery Workshop Series returns by popular demand

This six-part series of workshops is your opportunity to discover digital tools and the many ways they can apply to public engagement.

Measuring and Managing Social Media for Public Participation

When:

          March 29, 2023

          2:00 - 3:30 p.m. (Eastern)

Is social media improving your public participation efforts? Learn how other engagement practitioners are measuring how social media impacts who’s involved, what input is being shared, and where public participation is happening. You'll also hear about tools to help manage roles and responses when using social media for P2.

Bundle & Save

There are two more Digital Discovery Workshops in the series after this one.

Apr. 26 - Beyond Zoom and Teams - Interactive Video Meeting Tools

May 31 Facebook for Public Participation


About your presenter:

Susanna Haas Lyons, M.A., is a public engagement specialist who develops strategy and provides training for better conversations between the public and decision makers. She has about 20-years international leadership experience in designing, facilitating, managing and evaluating complex civic engagement efforts. 

Susanna is an instructor with the International Association for Public Participation (IAP2) as well as a post-secondary instructor for Simon Fraser University’s Dialogue and Civic Engagement certificate program and the Justice Institute of BC’s Center for Leadership. Her courses cover topics such as deliberative dialogue, digital engagement, evaluation, large scale engagement and more. 

For more information, visit susannahaaslyons.com or follow her on Twitter at @zannalyons

 Workshop #1 - Making Simple and Engaging Videos (November 30, 2022)

In the age of YouTube, Livestreams, and Tik Tok, video content is king. This session will introduce simple-to-use tools to help you make impactful videos. Hear from engagement practitioners on how you can use video to introduce a public participation project, provide accessible background information, build interest and awareness, and report back on what you’ve accomplished.

Workshop #2 - Collaborating During Hybrid P2 Events (January 25, 2023)

Beyond the audio and video set-up for hybrid events, how do we effectively collaborate among in-person and online participants? This workshop will let you explore tools that capture ideas, preferences, and support collaboration during hybrid events. Hear lessons learned from practitioners who are hosting hybrid public participation.

Workshop #3 - Enhancing Digital Accessibility: Sight, Sound and More (February 22, 2023)

Improving digital usability for people with disabilities is critical for inclusion, and provides a better user experience for everyone. Learn what it looks like to apply an accessibility-first mindset in digital P2. Participants will leave with actionable tips to make accessibility improvements right away.

Workshop #4 - Measuring and Managing Social Media for P2 (March 29, 2023)

Is social media improving your public participation efforts? Learn how other engagement practitioners are measuring how social media impacts who’s involved, what input is being shared, and where public participation is happening. You'll also hear about tools to help manage roles and responses when using social media for P2.

Workshop #5 - Beyond Zoom and Teams: Interactive Video Meeting Tools (April 23, 2023)

"Zoom fatigue" is real. Fortunately, there are video meeting tools expressly built to address technology overload and low energy among participants. In the last of our Digital Discovery Workshops for this season, here's a chance to experience virtual meeting environments designed for interaction, and explore how they differ from the generalist platforms that so many of us use.

Workshop #6 - Facebook for Public Participation (May 31, 2023)

With interactive posts, live streaming, advertising, videos, and more - Facebook has a lot of potential to support public participation, but it is hard to do it well. Learn from power users about how to get your engagement content seen by your desired participants. Hear about innovative approaches and learn how to measure your impact.




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