P2 Training For Municipalities

This Taser highlights our upcoming four day course, P2 Training for Municipalities which covers 5 crucial aspects for effective public participation for municipalities. 

Why Municipalities Need Effective Marketing & Communications Strategies

• Managing change
• Community engagement & public participation
• Crisis communications
• Creating community champions

Communications Planning for Municipalities

• Keep your lines of communication open
• Acquire the tools and resources needed
• Not speak – just listen
• Be prepared to speak to the media 
• Craft key messages

Municipal Media Training

• Review of current media climate, different media opportunities, in TV, digital radio, etc.
• Preparation for live, pre-recorded, split-screen, and audio interviews, reviewing angles of stories with journalists, and what to wear
• How to control messaging
• Case studies of crisis communications in traditional and social media

Building Trust in Municipalities 

• Show honesty and integrity within your community
• Improve communications
• Share expertise
• Maintain consistent messaging
• Communicate with transparency & clarity

Overcoming Disinformation for Municipalities

• Identify personas and needs of residents
• Clarify your messaging
• Provide resources and access
• Plan for ongoing communication

Presenter: Kathryn Kolaczek

Kathryn’s diverse background in media, PR, and digital marketing has developed into a deep commitment to crisis management and communications. Formerly the founder and editor of a national publication for entrepreneurs, Kathryn has written a book for entrepreneurial women, speaks to entrepreneurial groups, and built Alchemy Communications Inc. on her strong relationships with the media across North America. She specializes in crisis management and crisis communications, public relations, business and product launches, digital marketing strategy, and brand integration.

Crossing the Divide in Times of Polarization

We live in turbulent and polarized times and building trust and creating space for constructive conversations can seem like an impossible challenge. Thinking that the way out of the mess we are in is more of what got us here, we need to re-imagine the way we interact, connect with communities and create space for the conversations that matter most. Sharing stories of challenge, heartache and humour, we will cover:

• What is happening in the public arena

• What it takes to make change in the systems, structures and ways of interacting that are no longer serving us

• What you can do to create deeper understanding, build trust and relationships and increase connection so your results and outcomes improve

• How to increase your capacity to lead brave, honest conversations

 Follow-up Materials

Speaker: Stephani Roy McCallum

Steph Roy McCallum is a facilitator, coach, trainer and leader of the most difficult conversations of our lives. She is author of the recently released book Leading Together: How Brave, Honest Conversations Can Transform Our Lives, Organizations and Communities (available November 17, 2022). With her heart on her sleeve and a deep breath for courage, she wades into the messy, important, beautiful conversations that can bring us together - or tear us apart. Her work  in conflict transformation has taken her to 5 continents, leading brave, honest conversations to solve the challenges in our lives, organizations and communities – together. She is an IAP2 Trainer, course developer and co-lead of the new IAP2 Global Learning Pathway being launched in 2023. A mother of four amazing humans and one fur child, Steph spends most of her time on Wolfe Island, Canada with her partner in life, exploring nature and dreaming of the next adventure.