Hop on board at the Utah Transit Authority (UTA) – a major transit agency in one of the fastest-growing regions in the United States! As the Utah Transit Authority (UTA) expands and develops, we need you as our Social Media Strategist.

You will take a key role on our communications and marketing team and take responsibility for the creation and implementation of engaging social media content that will educate, inform, and connect with our riders and the broader public. Your creative vision and expertise will help shape UTA's voice across all social media platforms.

As the Social Media Strategist, you will:

• Develop and implement UTA’s overall corporate social media strategy and calendar and ensures cohesiveness with other UTA (Utah Transit Authority) communications initiatives.
• Develop content and strategic approaches to communicating with riders, the public, and stakeholders through social media platforms to publicize programs, initiatives, events, campaigns, and activities.
• Serve as subject matter expert and resource on social media issues, trends, and emerging technologies.

This job is not eligible for telework. Requires regular and predictable attendance during set daytime hours Monday through Friday in the Salt Lake City UTA FrontLines Headquarters or field assignments.

May require infrequent holiday, weekend, or tasks and event support, with advance notice.

MINIMUM QUALIFICATIONS

EXPERIENCE/EDUCATION/TRAINING:

• Demonstrated work experience in the social media field. Demonstrated competency in communications, public relations, marketing, and customer service.
• Bachelor's degree in Public Relations, Journalism, Communications, or related field. candidates with four (4) years of relevant experience will be considered in the absence of a bachelor’s degree.

KNOWLEDGE/SKILLS

• Knowledge of how to attract more followers.
• Familiarity with key social media platforms such as LinkedIn, X (Twitter), Facebook, Instagram, and YouTube.
• Familiarity with algorithms, trends, and thought leadership on social media platforms for performance and reach
• Excellent written and oral communication skills.
• Excellent customer service skills in responding to user inquiries, comments, concerns, and questions on social media and facilitating online conversations.
• Intermediate proficiency in Microsoft Office, Adobe Creative products, graphic design programs such as Canva, and video editing programs preferred.

ABILITIES

• Identify, monitor, and report on social media analytics, critical tracking metrics and insights. Spout experience a plus.
• Create engaging text, image, and video content appropriate for distinctive social media platforms and audiences.
• Work with a sense of urgency and expeditiously in a deadline-driven environment.
• Attend various events and capture video and images for social media.
• Develop an optimal posting schedule and editorial calendar considering web traffic and user engagement metrics. Knowledge of boosting and social ad buying a plus.
• Collaborate with cross-functional teams (media, marketing, communications, administrators, departments) to ensure consistent messaging and brand representation across all channels/platforms
• This job requires regular and predictable attendance.

- OR -

An equivalent combination of relevant education and experience.

[UTA reserves the right to determine the equivalencies of education and experience.]

As a full-time Administrative Employee, your Total Rewards Benefits Package will include:

• Health, dental, vision, life/AD&D, short-term and long-term disability insurance (eligible after 30 days of employment), with Flexible Spending and Dependent Care accounts. Choice between Traditional Co-Pay or High Deductible Health Plans for medical coverage. HSA with company match available to employees enrolled in the HDHP. Benefit plans include coverage for domestic partners (eligibility affidavit required for coverage).
• Onsite Health and Wellness Clinics for medical care at no cost to employees, spouses, domestic partners, and dependent children.
• 22 days of accrued paid time off (13 vacation days and 9 sick days), which increases with tenure at UTA.
• 10 paid holidays and two paid (2) floating holidays per year.
• Retirement options - Pension Plan with 5-year vesting schedule and 457 Contribution Plan, available for immediate contributions and company matching.
• Generous tuition reimbursement for higher education, available for any higher education degree (bachelor, master, or PHD). Course of study must be approved prior to enrollment.
• Training, development, and career advancement opportunities.
• Paid parental leave for birth, adoption, and child placement (after 12 months of employment).
• Free transit passes for employees, their spouses, and their dependent children.
• Employee assistance program – includes counseling, legal services, financial planning, etc.
• UTA Well – a comprehensive wellness program designed to support employees and dependents in their health and wellness goals.
• Free on-site fitness facilities and discounted membership to VASA Fitness and EoS Fitness.
• Discounted cell phone plans with T-Mobile and AT&T.
• Pet insurance plan options (tailored plan coverage based on pet’s health and needs).

For more information on UTA’s Total Rewards benefits package, please visit: https://jobs.jobvite.com/rideuta/#benefits

Pay Range: $24.76 per hour or more, depending on experience

If interested, apply before: Monday, September 9th, 2024 @ 5:59 PM MST

* UTA promotes equal employment opportunities through its employment practices to current employees as well as internal and external applicants without regard to race, color, religion, national origin, disability, age, pregnancy, sex, sexual orientation, gender identity, veteran status, status as a parent, or genetic information. Applicants needing an accommodation under the Americans with Disabilities Act for any part of the application process should contact UTA Human Resources at 801-287-2324. A minimum of two workdays’ notice prior to the need for the accommodation is required.

*Utah Transit Authority is a drug-free workplace, subject to federal drug and alcohol testing regulations under 49 CFR Part 40, 655, and 219. All offers for employment are contingent upon a successful pre-employment drug test. If a pre-employment test returns a non-negative result, an application for employment may be rejected. All employees are subject to reasonable suspicion and post-accident testing for drug and alcohol use. All safety sensitive employees are subject to random testing for drug and alcohol use.