(Taster Webinar) P2 Training For Municipalities

  • March 28, 2023
  • 11:00 AM - 12:00 PM (PDT)
  • Online/Zoom

Registration

Registration is closed

2:00 - 3:00 pm Eastern

1:00 - 2:00 pm Central

12:00 - 1:00 pm Mountain

11:00 am - 12:00 pm Pacific

This Taser highlights our upcoming four day course, P2 Training for Municipalities which covers 5 crucial aspects for effective public participation for municipalities. 

Why Municipalities Need Effective Marketing & Communications Strategies

  • Managing change
  • Community engagement & public participation
  • Crisis communications
  • Creating community champions

Communications Planning for Municipalities

  • Keep your lines of communication open
  • Acquire the tools and resources needed
  • Not speak – just listen
  • Be prepared to speak to the media 
  • Craft key messages

Municipal Media Training

  • Review of current media climate, different media opportunities, in TV, digital radio, etc.
  • Preparation for live, pre-recorded, split-screen, and audio interviews, reviewing angles of stories with journalists, and what to wear
  • How to control messaging
  • Case studies of crisis communications in traditional and social media

Building Trust in Municipalities 

  • Show honesty and integrity within your community
  • Improve communications
  • Share expertise
  • Maintain consistent messaging
  • Communicate with transparency & clarity

Overcoming Disinformation for Municipalities

  • Identify personas and needs of residents
  • Clarify your messaging
  • Provide resources and access
  • Plan for ongoing communication


Presenter: Kathryn Kolaczek

Kathryn’s diverse background in media, PR, and digital marketing has developed into a deep commitment to crisis management and communications. Formerly the founder and editor of a national publication for entrepreneurs, Kathryn has written a book for entrepreneurial women, speaks to entrepreneurial groups, and built Alchemy Communications Inc. on her strong relationships with the media across North America. She specializes in crisis management and crisis communications, public relations, business and product launches, digital marketing strategy, and brand integration.




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