Public Participation in a World with Social Media & Cancel Culture

  • April 05, 2023
  • 1:00 PM - 5:00 PM (EDT)
  • Online
  • 30

Registration

  • Please forward proof of AICP membership to info@iap2usa.com for registration code
  • Please contact info@iap2usa.org to verify your membership with another region of IAP2
  • Members must be logged in to access this discounted rate
Register

April 5, 2023

1:00 - 5:00 pm Eastern   

This workshop covers several aspects of Public Participation via social media including protecting your organization from cancel culture, the rise of fake news, and the weaponization of social media. 

This session is designed for:

  • P2 practitioners in both the public and private sectors. 
  • Business or non-profit leaders who want to explore how they can take steps to live their values authentically and inspire positive change in their community.
  • Municipal leaders who want to be prepared to deal with a crisis before it happens and explore how they can take steps to live their values authentically.
  • Post-secondary leaders who want to bolster communications activities with the community and stakeholders and communicate more authentically and effectively.

Cancel Culture:

If getting cancelled isn't part of your crisis planning, it needs to be. In a world where outrage travels fast and missteps lead to mob mentality, the list of organizations and individuals facing 'cancel culture' backlash grows longer by the day. Clients are demanding more transparency and social purpose from organizations and leaders than ever before, but getting it wrong (or doing nothing) can have serious consequences. And while managing a nonprofit, municipality, business, post-secondary or other organization in the age of cancel culture is uncharted territory, addressing calls for accountability has become mission-critical for any public relations strategy to succeed.

In this section we will explore:

  • The rise of cancel culture – online and in the real world
  • How non-profits can protect themselves from being cancelled
  • Reputation management strategies in the age of cancel culture
  • The way forward: shifting from a cancel culture to an accountable culture
  • Further resources and next steps

Fake News:

Media is no longer passively consumed – it’s created, shared, liked, commented on, attacked and defended by millions of people. And the algorithms used by the most powerful tech companies are brilliantly designed to personalize and tailor these services to each user’s profile.”

– Hugh Linehan

In this section, you’ll learn:

  • The state of media in 2022
  • Why fake news spreads so rapidly
  • What to do when fake news strikes

Weaponization of Social Media

Social Media has changed the face of how we engage with each other. Behind the privacy of a computer or mobile device, people feel more empowered to make hateful or vicious statements that they otherwise wouldn't say to someone's face. Be prepared for online criticism with this one-hour digital conflict conversations workshop. This workshop will include the following components:

  • Current state of social media
  • Messaging structure
  • What social media communications is NOT
  • Key Messaging Creation
  • Social Media Policy Components
  • Best Practices
  • Controlling Antagonism
  • The difference between a troll and upset community member


    Cost: $200 member, $275 nonmember, $125 student member

    *You must be logged in to iap2usa.org to receive the member rate.

    International IAP2 members require a code to register. Please contact info@iap2usa.org to obtain it.

     — Cancellation and Substitution policy —

    Trainer: Kathryn Kolaczek

    Kathryn’s diverse background in media, PR, and digital marketing has developed into a deep commitment to crisis management and communications. Formerly the founder and editor of a national publication for entrepreneurs, Kathryn has written a book for entrepreneurial women, speaks to entrepreneurial groups, and built Alchemy Communications Inc. on her strong relationships with the media across North America. She specializes in crisis management and crisis communications, public relations, business and product launches, digital marketing strategy, and brand integration.


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