April 5, 2023
1:00 - 5:00 pm Eastern
This workshop covers several aspects of Public Participation via social media including protecting your organization from cancel culture, the rise of fake news, and the weaponization of social media.
This session is designed for:
Cancel Culture:
If getting cancelled isn't part of your crisis planning, it needs to be. In a world where outrage travels fast and missteps lead to mob mentality, the list of organizations and individuals facing 'cancel culture' backlash grows longer by the day. Clients are demanding more transparency and social purpose from organizations and leaders than ever before, but getting it wrong (or doing nothing) can have serious consequences. And while managing a nonprofit, municipality, business, post-secondary or other organization in the age of cancel culture is uncharted territory, addressing calls for accountability has become mission-critical for any public relations strategy to succeed.
In this section we will explore:
Fake News:
Media is no longer passively consumed – it’s created, shared, liked, commented on, attacked and defended by millions of people. And the algorithms used by the most powerful tech companies are brilliantly designed to personalize and tailor these services to each user’s profile.”
– Hugh Linehan
In this section, you’ll learn:
Social Media has changed the face of how we engage with each other. Behind the privacy of a computer or mobile device, people feel more empowered to make hateful or vicious statements that they otherwise wouldn't say to someone's face. Be prepared for online criticism with this one-hour digital conflict conversations workshop. This workshop will include the following components:
Cost: $200 member, $275 nonmember, $125 student member
*You must be logged in to iap2usa.org to receive the member rate.
International IAP2 members require a code to register. Please contact info@iap2usa.org to obtain it.
— Cancellation and Substitution policy —
Trainer: Kathryn Kolaczek
Kathryn’s diverse background in media, PR, and digital marketing has developed into a deep commitment to crisis management and communications. Formerly the founder and editor of a national publication for entrepreneurs, Kathryn has written a book for entrepreneurial women, speaks to entrepreneurial groups, and built Alchemy Communications Inc. on her strong relationships with the media across North America. She specializes in crisis management and crisis communications, public relations, business and product launches, digital marketing strategy, and brand integration.
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