Stakeholder Mapping: Identifying and Analyzing Underrepresented Stakeholders

July 27, 2022

11:00 am - 3:30 pm Eastern

This course introduces a powerful, transparent process to identify and analyze key stakeholders for any engagement project – a critical step in an ethical and equity-centered engagement design. After understanding the theory and purpose, participants use short cases to practice stakeholder mapping. They learn how to identify and analyze the full spectrum of stakeholders, with special emphasis on underrepresented stakeholders who need additional outreach/support to ensure inclusive engagement. For each case, the group learns how to “clean” and finalize the map, and then discusses implementation challenges and how to overcome them.

Learning outcomes:

Outline:

• Introduction, overview, and grounding
• Stakeholder mapping 
• • Framing 
  • Process + Practice, Case 1 
  • IAP2 context: Code of Ethics 
  • Process + Practice, Case 2
•  Close: Reflections, evaluation 

Participants receive:

• Detailed stakeholder mapping instructions 
• Stakeholder mapping templates and examples 
• Complete course content and notetaking document

PLEASE NOTE: IAP2 USA members must be logged into iap2usa.org as a member to register at the member rate.

Members from other IAP2 regions need a code to register which can be obtained from info@iap2usa.org. 

 — Cancellation and Substitution policy —

Trainer: Anne Carroll

Anne Carroll has been a consultant and trainer in public involvement and strategic planning for many years, serving primarily the public sector in both the USA and Canada. She focuses on designing and implementing ethical and equity-centered stakeholder engagement on important public issues, reaching out to and engaging diverse groups of people and perspectives, and tackling complex and multi-stakeholder environments. She served for 16 years as an elected member of the citywide St. Paul, Minnesota Board of Education, and serves as a board or committee member with IAP2 USA and the Minnesota Chapter, and the Minnesota Education Equity Partnership.