2 Day Course - Crisis Communications and Cancel Culture: Essentials for Moving Forward

  • June 13, 2022
  • (EDT)
  • June 15, 2022
  • (EDT)
  • 2 sessions
  • June 13, 2022, 1:00 PM 4:00 PM (EDT)
  • June 15, 2022, 1:00 PM 4:00 PM (EDT)
  • Online
  • 26

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June 13 & 15, 2022

1:00 - 4:00 pm Eastern   

Is your public participation strategy prepared to handle a 'cancellation'?

In a world where outrage travels fast, and the list of organizations and individuals facing a so-called 'cancel culture' backlash grows longer, a crisis is likely no longer a matter of if - but when. This workshop offers an honest conversation about cancel culture and crisis communications; the good, the bad and the ugly.

How we tell our story, including how we communicate through crisis, can allow us to shift from a place of reaction and shame towards a mindset of accountability and meaningful change.

Through real-world examples, practice scenarios and group discussion, we'll offer tools to support any successful communications strategy, helping you recognize the power of communication to repair and reimagine a better future

Upon completion, participants will:

  • Understand why anticipating 'cancel culture' scenarios needs to be part of any crisis communications strategy.
  • Develop skills to navigate difficult conversations, offer a public apology, manage high-stakes communications.  
  • Learn to prioritize equity, diversity and inclusion in organizational structures and communications, how to evaluate current strategies and identify risks.
  • Know the steps that should be taken to be prepared.
  • Understand how to avoid the dangers of woke-washing and tone-deaf activism through real world examples. 
  • Be empowered to employ practical tools that can foster the authentic values necessary to support a successful communications strategy in a changing world.

Cost: $265 member, $355 nonmember, $175 student member

*You must be logged in to iap2usa.org to receive the member rate.

International IAP2 members and students require a code to register. Please contact info@iap2usa.org to obtain it.

Course Outline

 — Cancellation and Substitution policy —

Trainer: Kathryn Kolaczek

Kathryn’s diverse background in media, PR, and digital marketing has developed into a deep commitment to crisis management and communications. Formerly the founder and editor of a national publication for entrepreneurs, Kathryn has written a book for entrepreneurial women, speaks to entrepreneurial groups, and built Alchemy Communications Inc. on her strong relationships with the media across North America. She specializes in crisis management and crisis communications, public relations, business and product launches, digital marketing strategy, and brand integration.


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