IAP2 Learning Webinar - NAC Encore: "Re-Inventing Communications Approaches ..."

What do a superhero, a pop-up bar, and a mural all have in common? These are just a few of the creative initiatives executed by the Philadelphia Water Department which aim to inspire environmental stewardship, drive infrastructure investments with public input, and build trust for tap water among its customers. In this reprise of one of the sessions from the 2020 IAP2 North American Virtual Conference, hear and see how this municipal water utility is becoming more approachable than ever. Thanks to campaigns informed by community research -- including art installation and Philly's protector of water quality, Water Woman -- residents have been engaged in conversations about water quality and sustainability in historically underserved neighborhoods and beyond.

You'll learn how to:

Develop creative solutions to interpreting science-based concepts across demographics

Use qualitative and quantitative data to shape public engagement campaigns

Integrate local art/talent to connect your message with diverse communities

Read the conference presentation here.