2019 IAP2 North American Conference: WORKSHOP - "P2 and Digital Engagement"

Digital engagement is hot, hot, hot. We should all be using it, right?

Well, maybe. Heard this one before? “Let’s do something online. I hear we reach more people and it’s less expensive than in-person stuff.” What’s your response?

Let’s talk about that! Join the conversation about planning for digital engagement and evaluating effectiveness. We’ll collectively tackle a slew of questions we should all be thinking about, including: How does digital engagement fit into the suite of techniques we consider? Where on the IAP2 Spectrum does it make sense? How well does it reach your key audiences? What are the benefits? What resources are needed? How do you pick the right online platform? How inclusive is online engagement? How do you evaluate it?

If you want to work through the ins and outs of incorporating online engagement into your toolbox, practice planning for digital engagement, and get smart about how to use digital engagement to achieve your P2 objectives, you’re going to want to attend this workshop. Let’s get to work!

Bios of presenters and Agenda will be added soon.