IAP2 Monthly Webinar: Victoria Encore - "Engaging the Rumor Mill"

Once again, we're excited to present one of the session presentations at the 2018 IAP2 North American Conference, that attendees told us would make a good Learning Webinar. In this, Carrie McIntosh, Manager of Community Engagement at the BC Ferry Corporation, reprises her session on getting to know and work with close-knit communities.

These communities, geographic and otherwise, have their own culture, one that doesn’t always make engagement a simple task. Information moves easily but isn’t easily controlled, vocal minorities can easily dominate conversation, and clients who have seen it all before can quickly lose heart.

Carrie's session explores five key lessons learned from working with small communities on BC’s west coast. From closed Facebook groups that house rampant rumour mills, to client frustration that threatens to derail well-intentioned strategies, this session explores them all with a dose of humour. Participants will walk away with a list of practical steps they can take to create meaningful engagement outcomes for their clients and the communities they serve.

Read the session description from the North American Conference here.

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