2019 SKILLS SYMPOSIUM: (Re)Building Public Trust

  • February 27, 2019
  • (PST)
  • Commons Learning Center, 10100 Burnet Road, Bldg 137, Austin, TX 78758
  • 7


  • For members of AICP registering on or before December 14, 2018.

Ample, credible, global research shows that people’s trust in virtually all large institutions and organizations is at its lowest point in recent history and it continues to drop. Engaging the public in making reasoned, rational decisions requires a level of mutual trust. The growing lack of institutional and expert credibility makes the job of the public engagement professionals working in or representing these organizations a major challenge. This course explores the reasons for mistrust and the behaviors, tactics and tools used to maintain, grow or rebuild public trust in technical expertise and public policy for the greater good.

PLEASE NOTE: International IAP2 members require a code to register. Please contact info@iap2.org to obtain it.

Cancellation and Substitution policy

Learning Objectives

During this one-day course, participants will:

  • Develop an understanding and appreciation of how and why trust in authority, government and experts erodes.
  • Understand how easily trust can be lost.
  • Recognize the importance of maintaining trust and the difficulty of (re)building it when it’s lost.
  • Realize the relationship of trust and authentic engagement.
  • Learn about how and why complex ideas and science increase mistrust and how to make complicated concepts simpler, more understandable and trusted.
  • Learn the difference between two-dimensional vs. three-dimensional engagement and trust.
  • Know how to communicate in ways that get ideas to stick and to build trust.
  • Learn the structure of great messaging and how to adapt it to their own situations and projects.

Course Outline

This course will conver the following:

  • The current erosion and growing importance of soft (people/communication )skills in the workplace
  • Reserarch surrounding public trust and credibility.
  • The illusion of communication
  • Develping three dimensional communication
  • The critical element of relationships
  • The building blocks of communcation that works, sticks and motivates.
  • The curse of knowledge and how to manage it.
  • Building messages that work for all media and delivery.

Trainer: John Godec

John GodecJohn Godec his an IAF Certified Professional Facilitator (CPF), coach and consultant. He’s a developer of both the IAP2 Foundations and newly revamped Outrage Strategies courses, Master Certified Public Participation Professional (MCP3) and adjunct professor at Indiana University. Godec’s a roster member of the U.S. Institute for Environmental Conflict Resolution, trained thousands, facilitated and managed thousands of meetings, workshops and projects throughout the America’s, the Caribbean, Europe, Australasia, South Africa and Middle East. He’s the past Communications Director of the Arizona Department of Environmental Quality and former Director of Issues and Crisis Management for Motorola Corporation.

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