Department: Municipal Transportation Agency
Job class: 1314-Public Relations Officer
Salary range: $107,016.00 - $140,088.00
Role type: Temporary Provisional Permanent Civil Service What does this mean?
Hours: Full-time

⚠️Required Questionnaire: Applicants must complete the required Supplemental Questionnaire prior to starting the online application process.

Application Opening: December 21, 2023
Deadline to Apply: Applicants are encouraged to apply as soon as possible as this announcement may close any time after 11:59 PM on January 9, 2024
Salary Range: $109,434 - $143,234 effective January 6, 2024 (click here for more information)
Recruitment ID: TPV-1314-142214 | RTF0142213
Appointment Type: Temporary Provisional (TPV). This is not a permanent appointment. A provisional appointee must participate and be successful in a Civil Service examination for this classification and be selected through an open competitive process in order to be considered for permanent appointment. Provisional appointments may not exceed three (3) years.

Division: External Communications and Marketing
Section/Unit: Marketing, Digital Communications & Creative Services
Work Location: One South Van Ness Avenue, San Francisco, CA
Work Hours: Monday – Friday, 8:00 AM -5:00 PM

The External Communications, Marketing & Outreach Division is responsible for managing and supporting Media Relations, Marketing, Public Outreach & Engagement, Internal and Executive Communications for the San Francisco Municipal Transportation Agency (SFMTA), which oversees all transportation modes for the City and County of San Francisco, including San Francisco Municipal Railway (Muni), bicycle, pedestrian, parking and taxi.

Role description

Events are one of the most important channels in which SFMTA expresses its value to city residents, affinity communities and its own employees.  This high visibility role will have the opportunity to be part of the team responsible for creating an exceptional experience.

Seeking an experienced event marketing manager for internal/external events and sponsorships to build awareness, confidence, and trust in the overall brand.  In this role you will lead support, create and manage event experiences and be the point of contact for the development and execution of the agency’s brand engagements along with other internal and external events of public interest. We’re looking for a high-energy, passionate professional with exceptional event and sponsorship strategy experience, communication, and leadership skills. This is a highly cross-functional role that will partner closely with stakeholders across the agency including but not limited to Communications, Transit, and Community Engagement Divisions. 

With the support of the Marketing group the event manager creates and executes events that embody the agency’s values and augments our internal relationships by providing subject matter expertise and skills to realize final delivery.   

EXAMPLES OF IMPORTANT AND ESSENTIAL DUTIES:
According to Civil Service Commission Rule 109, the duties specified below are representative of the range of duties assigned to this job code and are not intended to be an inclusive list.

1. Leads and collaborates across large cross-functional teams for agency event planning, including volunteer coordination, logistics, registration, event marketing/merchandising needs.
2. Manages a diverse portfolio of brand event activations that create a differentiated experience from Board workshops, citywide parades, employee recognition dinners, conferences to large-scale and agency-delivered annual events along with small one-time events.
3. Creates and posts social media content to promote public facing/external events.
4. Facilitates meetings and assists with meeting planning and preparation including conducting site visits to meeting venues.
5. Establishes, develops and maintains relationships with key stakeholders, both internal and external.
6. Creates, plans, implements sponsorships and events for internal and external clients.
7. Oversees the creation of event gifts and promotional merchandise.
8. Analyzes the extent of public understanding and acceptance of the department’s programs and activities through market research projects; this includes identifying specific demographic groupings for programs and activities, setting objectives, developing a detailed plan and strategy, and analyzing results.
9. Develops and implements public information and public outreach programs, projects and campaigns to keep the staff, management, public, prospective users of services, interested organizations and trade groups informed of the department activities by conducting staff meetings, contacting individuals and groups and issuing information via the press, radio, television, magazines, trade publications, social media, podcasts and other communication media; responds to questions and requests from these various sources.
10. Consults with and advises top management on the public relations implications of the department’s activities. Meets with management individually and at staff meetings to advise of public relations implications on proposed actions, media strategies, communications and ongoing programs and activities.
11. Organizes tours and orientation sessions for the media, visiting dignitaries, trade representatives and the general public.
12. May supervise other staff on day-to-day basis.
13. Performs other related duties as assigned.

Nature of Work:
The position may require working weekends and nights on an as-needed basis, driving a motor vehicle, working outdoors in varying weather conditions, standing, walking and/or sitting for prolonged periods of time, occasional lifting of objects weighing up to 15 pounds and the transport of materials and equipment.

How to qualify

1. Possession of a baccalaureate degree from an accredited college or university; AND
2. Four (4) years of verifiable full-time professional experience in editorial, newspaper, magazine, radio, television, public relations, social media, digital engagement, or advertising. This experience must be equivalent to job code 1312 Public Information Officer for the City and County of San Francisco and must include at least one (1) year of experience in planning and conducting a public relations, public information, or public education program.

Substitution

1. Additional experience as described above may be substituted for the required degree on a year-for-year basis (up to a maximum of 2 years). Thirty (30) semester units or forty-five (45) quarter units equal one year.
2. Possession of a master’s degree from an accredited college or university in public relations, journalism, mass communications or a closely related field may substitute for up to one (1) year of the required experience.

One year of full-time employment is equivalent to 2000 hours. (2000 hours of qualifying work experience is based on a 40-hour work week.) Any overtime hours that you work above forty (40) hours per week are not included in the calculation to determine full-time employment.

Special Condition
Possession of a current valid driver’s license

The above minimum qualifications reflect special conditions associated with the position(s) to be filled. They may differ from the standard minimum qualifications associated with this class code.

Desirable Qualifications
The stated desirable qualifications may be considered at the end of the selection process when candidates are referred for hiring.

• Project Management experience including budgets, small and large.
• Experience with promotional product development for events.
• Experience with the creative process, deliverables and taking the ideas to execution.
• Experience working with graphic designers, etc. to deliver visual and campaign elements for events.
• Experience working in high pressure environments.

VERIFICATION
Applicants may be required to submit verification of qualifying education and experience at any point during the recruitment and selection process. If education verification is required, information on how to verify education requirements, including verifying foreign education credits or degree equivalency, can be found at https://sfdhr.org/how-verify-educationrequirements.

Note: Falsifying one’s education, training, or work experience or attempted deception on the application may result in disqualification for this and future job opportunities with the City and County of San Francisco.

All work experience, education, training, and other information substantiating how you meet the minimum qualifications must be included on your application by the filing deadline. Information submitted after the filing deadline will not be considered in determining whether you meet the minimum qualifications.

Resumes will not be accepted in lieu of a completed City and County of San Francisco application. Applications completed improperly may be cause for ineligibility, disqualification or may lead to lower scores

SELECTION PROCEDURE:
The selection process will include evaluation of applications in relation to minimum requirements. Depending on the number of applicants, the Department may establish and implement additional screening mechanisms to comparatively evaluate qualifications of candidates. If this becomes necessary, only those applicants whose qualifications most closely meet the needs of the Department will be invited for an interview.

Applicants who meet the minimum qualifications are not guaranteed to advance through all of the steps in the selection process.

What else should I know?

Additional Information Regarding Employment with the San Francisco Municipal Transportation Agency:

• Information About the Hiring Process
• Conviction History
• Employee Benefits Overview 
• Equal Employment Opportunity
• Disaster Service Worker
• ADA Accommodation
• Right to Work
• Copies of Application Documents
• Diversity Statement
• SFMTA Employee Wellness Program

How to Apply
Applications for City and County of San Francisco jobs are only accepted through an online process.

1. Visit Careers with Purpose | City and County of San Francisco (sf.gov)
2. Type "1314" in to the "Search by class or keyword" field.
3. Click the link to open the Job Announcement.
4. Select the “Apply Now” button and follow instructions on the screen.

Applicants may be contacted by email about this recruitment and, therefore, it is their responsibility to ensure that their registered email address is accurate and kept up-to-date. Also, applicants must ensure that email from CCSF is not blocked on their computer by a spam filter. To prevent blocking, applicants should set up their email to accept CCSF mail from the following addresses (@sfgov.org, @sfdpw.org, @sfport.com, @flysfo.com, @sfwater.org, @sfdph.org, @asianart.org, @sfmta.com, @sfpl.org, @dcyf.org, @first5sf.org, @famsf.org, @ccsf.edu, @smartalerts.info, and @smartrecruiters.com).

Applicants will receive a confirmation email that their online application has been received in response to every announcement for which they file. Applicants should retain this confirmation email for their records. Failure to receive this email means that the online application was not submitted or received.

Exam Analyst Information: If you have any questions regarding the exam process, please contact the exam analyst, Maggie.lau@sfmta.com. ML | TPV-1314-142214|

The City and County of San Francisco encourages women, minorities and persons with disabilities to apply. Applicants will be considered regardless of their sex, race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition (associated with cancer, a history of cancer, or genetic characteristics), HIV/AIDS status, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military and veteran status, or other protected category under the law.